Marketing of medical devices

Marketing of medical devices, teksti

The marketing for medical devices guides, how the devices are to be used and for whom the device is intended. Thus, appropriate marketing of medical devices plays an important role in guiding purchase decisions and accordingly, promoting patient safety.

Consequently, the marketing material for medical devices should:

  1. be truthful, without deceptive claims,
  2. contain the relevant information of the medical device and the intended purpose,
  3. target the right user group.

On these pages you will find information on requirements for marketing claims for medical devices, what information should be given in the marketing material, and tips for the successful marketing of medical devices. At the end, you will find links to legislation that regulates the marketing of medical devices.

Marketing of medical devices

Marketing of medical devices, Q&A

Marketing of medical devices - Questions and Answers

Marketing of medical devices, kysymykset ja vastaukset 2